How to Increase My Etsy Sales

Etsy is an incredible platform for getting your products out there, but as you grow you may start looking towards other strategies to increase traffic. Fortunately, the internet provides countless ways to generate both organic and paid traffic.

In this article, we’ll be navigating these strategies and going into detail on everything from building your brand identity to increasing your repeat customers!

How to Get More Views and Sales on Etsy

Before we dive into the numerous ways to promote your store online, it’s important to focus on getting your shop recognized on Etsy itself. Etsy provides an incredible platform, and by taking advantage of their tools, you can increase traffic without leaving the marketplace!

When users browse your shop, their first impression is typically based on the images you share, so it’s important to invest in eye-catching product photos. Once you’ve created an engaging feed, it’s time to dive deeper into each listing.

Just like search engines, Etsy uses search algorithms to recommend the best products. This allows you to target and rank your listings by keywords and keyphrases. As you understand your target audience, you’ll be able to take advantage of this and get your products recognized by Etsy itself!

As your listing moves up the results, so will your organic traffic, which is why SEO is so powerful! To ensure you’re getting placed near the top, you first have to understand what terms your target buyer is searching.

Once you’ve done this, you can include this term in the title and description in order to get it recommended! Now that you’ve tailored your images, titles, and descriptions, you’re able to start getting your products recognized through social media!

Etsy also offers a “promoted listing”’ feature that’ll allow users to boost product listings without using a third party. While the targeting is limited, this can be an excellent way to get started with promoting your listings.

To get started, head over to the marketing tab and click promoted listings. Then just set your daily budget and configure your promotion’s settings. Once this is done, you can kick back and let Etsy take the wheel.

Building Your Brand on Etsy

Whether you own your domain or sell on Etsy, building a memorable brand is crucial to getting repeat customers. After all, you have to know the brand to buy from them! While Etsy has some personalization restrictions, there are still a number of ways to set your products apart from the rest!

While the layout and general aesthetic is standard among Etsy stores, you can take advantage of other aspects, such as your logo, images, descriptions and brand voice. These things, along with other brand assets, allow you to create a recognizable brand.

Your logo is the icon or image that represents your store, so it’s important to use something memorable. Something as little as selecting high-quality images can distinguish your business from the crowd, and increase your conversion rate. Creating clear and concise captions can save you time and increase sales by communicating clearly what you have to offer. Your brand voice also plays a huge role in how your business is seen and remembered!

While visual effects are a large part of branding, it’s also important to consider aspects such as your Unique Selling Proposition (USP), keywords and word choice. While these things are primarily below the surface, they set you apart from others in a way that no image can, and can be extremely powerful when used correctly!

To organize all of your brand assets, textual and visuals, you can use tools like Google Drive. This allows you to access and share your brand identity with ease, which pays off hugely as your brand’s presence grows.

Beyond branding your Etsy store, you can also use social media, websites and blogs to help promote your brand with customization opportunities. The more places you reach your audience, the more of an impact you’ll leave!

Growing Your Etsy Traffic with Social Media

With billions of users interacting daily, social media has become home to any and every demographic, which provides an incredible opportunity for your business. Whether you’re selling pet products or dresses, you can become a part of a community that loves your products in just a few seconds!

To find your audience in the vast sea of users may seem difficult, but social media makes this incredibly simple! You can simply visit similar pages on Instagram, Facebook or Linkedin, and engage with their content. By engaging with their content, as well as others who have done the same, you can begin building relationships within your community.

Once you’ve found your target audience, you must find what kind of content they’re consuming. There are a number of strategies to implement, but the easiest is to find a few similar pages on Instagram, and find out what they are producing.

Then, analyze their best-performing posts and identify what factors they have in common. By doing this, you can determine what types of content will likely perform best for your page!

Once you’ve built your brand, found your audience, and established your strategies, it’s time to share it! Social media is becoming an increasingly valuable and cost-efficient source of traffic. Simply by posting and engaging, you can build a presence on social media and leave an impression on your target audience.

Whether you’re selling books or pet toys, you can use social media to build and engage with your community, bringing more eyes to your products. But how do you get your content recognized on social media? This process can be broken down into three easy steps:

Setting up Your Profile
Creating a Content Strategy
Maintaining Consistent Growth

Setting up Your Profile

The first and most important aspect of building a presence on social media is your profile. This is your brand’s home in the community, so it’s important to craft a profile that engages and converts viewers.

To do this, there are four aspects you must pay attention to. First, you must use a searchable account name if you want to get found. For example, if you want to appear in pet toy searches, you could use “Bella’s Pet Toys”.

Next, it’s crucial to use a relevant account handle. Whenever your profile is mentioned or shared, people will be looking at your account handle. While it doesn’t have to be formal, it’s important to make it readable and to exclude any unnecessary characters.

When browsing your profile, your bio’s job is to convert the viewer into a follower or customer. To do this, it’s important to tell your viewers what you’re sharing in a clear and concise way. After this, it’s important to provide the next step by using a call to action. This may say “Follow for daily tips, tricks and styles!” or “Visit the link in bio for more!”

The final, and arguably most important aspect of building your profile is your profile picture. This is your brand’s icon, which will appear everywhere from your posts to your conversations. If you don’t have a logo yet, you can create one using Canva or use a selfie if it’s a personal brand!

Creating a Content Strategy

Once you’ve built your profile, the next step is to create a content strategy that keeps your audience coming back for more! This is done by creating content that is both captivating and consistent.

There are a few aspects that you must consider when determining what, when, and where you’ll post. First, you must consider who your target audience is and what kind of content they are consuming.

If you’re targeting pet owners on Instagram, it’s likely your target audience wants to see pictures of pets. Now that you’ve identified what kind of content to post, it’s time to start creating and posting.

It’s important to include a variety of content styles and formats so your audience doesn’t get bored of the content. This means incorporating photos, reels, carousels, videos and stories. Once you’ve established which types of content you’ll be posting, it’s time to take action.

Maintaining Consistent Growth

One of the most common principles of social media, consistency is key, remains truer than ever when promoting your Etsy store. If you want users to consistently engage with your content, they have to know when it’ll be published.

To keep posting on track, you can set up a content calendar or use a tool like Buffer to ensure consistency. This allows you to post the same day and time every time, so you’re audience is ready for your content!

Consistency is important in more than just the content you produce. If you want users to engage with you, you must do the same. This means commenting, liking and connecting with users in your community on a regular basis.

With these three keys, you’ll be able to build a solid foundation to manage and grow your audience. Doing this allows you to learn more about your audience and build a reliable customer base, which will prove immensely beneficial in the next section!

Promoting Your Etsy Shop with Ads

Now that we’ve established the organic marketing opportunities, it’s time to dive into the paid promotions that can help you skyrocket your engagement. Etsy offers in-app promotional tools, which is arguably the easiest way to start promoting but far from the most efficient.

If you’ve followed the steps above, you already have a strong community surrounding your brand, so promoting posts could help you grow that community. This can be done using Instagram, Facebook, Pinterest or wherever you may find your audience!

Once you find out where your audience is hanging out, the next step is to find out what type of content they are consuming. Then, you can begin creating and sharing this type of content!

Organic growth is an incredible way to build genuine connections, but if you’re looking for a quicker method, you may want to look at paid promotions. Paid promotions, whether it’s Etsy or Facebook, are an incredible way to get your products in front of your target audience.

To do this, you can head over to Facebook and create ad campaigns targeted by age, location, interests and a number of other factors! To do this, you can head over to Facebook and make an account with the Ads Manager.

Next, create a few creatives to test in your campaign. Once this is done, it’s time to select your objective. Facebook offers three objectives; awareness, consideration, and conversion. This tells Facebook what your priority in advertising is.

Once you’ve identified and set your objective, you can select some details to target your specific audience. Facebook provides tools to target by career, age, gender, location and many more, so the more you know about your audience the better.

Now that the fundamentals are set, it’s time to select your budget and metrics. Once this is complete, your ad campaign is prepared! The final step is to tweak and improve the campaigns as you collect more data.

Best Marketing Strategies for Etsy

Whether you’re looking to grow organically or promote aggressively, there are a number of marketing tactics that’ll help you increase your traffic and sales! These are some of the most profitable additional strategies you may want to implement.

Boosted posts
Building a website
Blogging
Email marketing

Boosted Posts

Social media networks also allow you to boost content to get more targeted viewers. If you’ve begun building a social media presence for your Etsy shop, boosting posts can be a great way to hasten the growth of your audience.

Whether it’s Instagram, Facebook or Pinterest, you can use the “boosted post” feature to promote your items and reach more targeted users. This one one of the easiest and cheapest ways to generate more traffic and accelerate the growth of your social media presence.

Building a Website

If you’ve been selling on Etsy for a while, you may be looking for a way to truly build your brand. Building a website will allow you to seize full control over your branding and advertising

And now, with Etsy360, you can integrate your Etsy store with your website. This allows you to gain control over your brand, while still allowing Etsy to manage transactions and inventory.

Building your own website not only allows you to emphasize your branding but also opens up a number of doors in marketing. By taking ownership of your store, you can then take advantage of new strategies such as blogging, email marketing, and search engine optimization.

Blogging

Blogging has been long established as one of the most powerful long-term traffic sources, but it’s not as easy as it may seem. Building and maintaining a blog requires relevant and consistent content, and if you’re able to produce this, the possibilities are endless!

To get started with your blog, all you need is a website or similar platform to share your ideas! Once this is done, you can begin identifying what type of content to produce, and when to produce it.

Email Marketing

Building a blog is a great way to start getting traffic to your website, but what’s most important is what you do with that traffic! As more shoppers browse your website, you can use email marketing to capture their contacts and retain more readers and shoppers!

To get started with email marketing, you can use a plugin like Mailchimp, that makes it easy to automate email marketing campaigns. By offering coupons, newsletters or promotions in return for joining the email list, you can grow your list and keep your readers and shoppers coming back for more!

Search Engine Optimization

Search Engine Optimization (SEO) allows you to rank your website on search engines by targeting relevant keywords or keyphrases. This allows you to use keywords in your titles, subtitles and content so that users searching for that term to find your website.

While Etsy has its own in-platform SEO, building your own website allows you to optimize your products for the entire world’s search engines. This opens the door to targeted, organic traffic that can be converted into customers or subscribers!

Getting Started

Etsy is a notably powerful tool for getting your products recognized, but there comes a time when you must look outward to reach new heights. From organic marketing to aggressive campaigns, there are loads of strategies to help get your Etsy shop out there.

So if you’re ready to take ownership of your store, head over to your audience’s favorite social media and start building your community today! As you’ve learned, this lays a foundation for any other marketing strategies you may execute, and requires little to no effort to start!

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