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Web Push Notifications – What are they?

June 27, 2016     Etsy360    

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Why Should You Use Web Push Notifications – What Are The Advantages?

No need to have a mobile app to get the benefit of mobile push notifications:
Web push notifications work exactly like the native mobile push. So, you don’t have to create a mobile app just to get the benefit of native push notifications on mobile.

Wider reach across browsers:
Safari, Chrome and Firefox when combined have a market share of about 61-77%. With these browsers providing support for web push, the reach of web push notifications is immense.

Access to users who are not on your website:
Using web push notifications, you can reach out to those users who are not currently on your website

Ability to re-engage users without knowing their contact details:
Web push notifications don’t need a user’s email or other contact details.

Higher opt-ins as compared to emails:
Since users don’t need to give their email or other contact details and they also have the ability to unsubscribe from receiving notification easily whenever they want, the opt-ins for web push notifications are higher than emails.

Lower unsubscribe / opt-out rates:
Studies have shown that less than 10% of the subscribers who opted for notifications from a site, unsubscribed in a year.

Prompt and assured content delivery:
The moment you click on “send notification now”, it will be delivered to the users immediately. Unlike emails that sometimes fail to deliver or go to spam folder, these notifications are for sure delivered to the user.

Higher conversion rates:
Studies have shown that web push notifications have 30 times higher conversion when compared with mail.

Greater mindshare of users:
Sending notifications even when the users are not on your website, helps you capture their mindshare and then as the saying goes market share follows!

How Does Web Push Notifications Work?

When your visitors visit your website, they are presented with an icon prompting them to click on the icon.

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When the visitor clicks the Icon they are then presented with a popup asking them to accept the notifications

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The visitor will receive an automatic custom welcome message from you once they have accepted the invite.  The message appears on the visitors desktop even if they aren’t viewing your website.

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Now that you have subscribed users, you can send them a custom message at anytime from the Etsy360 Notifi Admin

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Categories: Tip's and Tricks

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