Integrating Etsy with Facebook Marketplace in 4 steps

Etsy and Facebook Marketplace are incredible platforms for getting your products out there, but as you grow you may start looking to use more than one platform. Etsy360 updates your inventory and sales across both platforms, so you can sell on both, without the hassle of manually updating products and transactions!

Etsy to Facebook

3 Benefits of Integrating Etsy with FB Marketplace

  1. More exposure. Using both Etsy and Facebook Marketplace can be hugely beneficial to reaching and engaging a wider range of audiences. Etsy is home to countless arts, crafts, and fashion enthusiasts, and Facebook has communities of nearly every interest along with your friends and family! By using both, you’re opening the door to multiple opportunities to scale your brand! 
  2. Less hassle. Another huge benefit is removing the hassle of updating your inventory across multiple platforms. Before Etsy360, if you wanted to expand to another platform, you had to manually update each product, which can prove quite the hassle once you begin to grow. Fortunately, now you can use Etsy360 to automatically update your inventory when a sale is made!
  3. Full control. The last, but far from least, is the control you gain over your brand. By branching into multiple platforms, you’re no longer relying on just Etsy to host products and manage transactions. This means you have full control over your brand, which allows you to scale beyond a single platform.

Increase Sales Through Integration

Selling on Etsy is one of the best ways to kickstart your business and get your products out there. They provide incredible tools that make hosting your store and managing your inventory easier than ever. However, as your brand grows, so will your need for new tools and customization, which is extremely limited on Etsy. 

Fortunately, now it’s easier than ever to integrate Esty with WordPress, giving you your own space on the internet. By using the Etsy360 plugin, you can connect Etsy with WordPress, and expand your marketplace to reach the world with your products! 

Why Use Facebook Marketplace?

Over 800,000 users are currently using Marketplace, which means you can target nearly any demographic! Being the largest social media platform in the world, Facebook has some of the most lucrative targeting tools to get your products recognized! 

Facebook automatically recommends relevant products to users that have purchased or viewed similar items. With this, along with a number of other incredible tools, Marketplace is one of the most powerful ways to get your products out there. 

One of the most useful aspects is the ability to leverage your Facebook groups, friends, and posts to increase visibility and sales. And while updating your shop on two marketplaces

used to be a tedious task, you can do it hands-off with Etsy360! This means you can jump into a marketplace with 10% of the population, with minimal effort required! 

Marketplace is growing by the day, and by integrating it with Etsy, the possibilities are endless. Once you’ve joined Marketplace, the only thing left is to get noticed! In the next section, we’ll go into detail on how exactly to do that using Facebook’s tools! 

Increasing Sales Through Integration

Facebook has become an online center for communication and commerce, so what better place is there to bring your products? By using Etsy360, you can automatically update your shop to Facebook Marketplace, in just a few simple steps. 

Integrating your Etsy store with Marketplace allows you to take advantage of countless opportunities, unique to Facebook, to find new buyers and engage with recurring customers! Some of the most notable and easiest to use are: 

  • Boosted Listings 
  • Facebook Groups 
  • Sharing Content 

Boosted Listings

Boosted listings are the easiest way to promote your product on Facebook Marketplace. And it can all be done in the matter of seconds. Just go to Marketplace and click your account. In the “your listings” section, find the listing you want to boost and click “boost listing”. 

From there, you can select your budget, duration, and audience and start promoting! Boosted listings allow you to take advantage of Facebook’s industry-leading advertising tools to reach a targeted audience! Beyond this, you can boost posts to gain followers, which you can market your products to. 

Facebook Groups 

The best, and cheapest, way to reach your audience is to find out where they’re spending time. If you sell activewear, this might be a fitness group, or if you sell pet supplies it might be a pet-lovers group. With over 1.8 billion users who have joined groups, you’re guaranteed to find one that fits your target audience.

By joining a number of these groups, and engaging with the members, you can build relationships that may result in recurring customers. The best part? It’s free and you can join up to 6,000 groups, so head over to Facebook and find your audience!

Sharing Content

Unlike Etsy, Facebook is centered around relationships. So whether you grew up with them, or met them in a Facebook group, you have the ability to build authentic connections and engage with recurring customers! 

Getting started, you can use Facebook to post updates and products to share with your friends and family. Whether they purchase or not, positive feedback will let help Marketplace know to recommend your products. 

As you boost listings, share content and engage in groups, you’ll continue to build a following. This gives you more people to promote to and engage with, which allows you to build a snowball of traffic! 

Using Social Media to Build Your Brand

Social media has integrated itself into our daily lives in many ways. The things we watch, each, buy, and share are all influenced by it. No matter who you’re targeting, platforms like Facebook, Instagram, Twitter and Pinterest are home to nearly every demographic! 

Whether you’re selling fishing or fashion products, you can guarantee there’s a community for it somewhere on one of these platforms. The first step is to find out which platforms they’re on, and then you can dive into the groups, communities, and hashtags you’re audience participates in. By finding out which communities your target audience is in, you can build your brand’s presence and generate organic, recurring revenue! 

Once you’ve found out where they are, the first step is to build your brand’s profile. To do this, you just need your name, logo and a brief description of what you sell. Now that you’re profile is set up, you can start producing content. 

Before you blow up your customers’ feeds with promos and sales, its important to understand what kind of content they like to consume. One strategy used to balance content in an approachable way is the 80/20 rule.

The 80/20 Rule of Social Media

The 80/20 Rule essentially states that 80% of your content should be educating, entertaining, inspiring or interacting with your audience. This is because unfortunately, nobody wants to see products and sales every day while their scrolling through social media. 

The 80% lightens the mood, engages the community, and builds the audience. On the other hand, the 20% sells the products using promotions or sales. By using this rule, you’ll be able to reach a proven balance of content that you’re audience will engage with! 

Social media is super powerful for sharing your products with audiences, no matter which content strategy you use. But what if you’re ready to build your own website, and you could bring your Etsy store with you? In the next section, we’ll go into detail on how you can do that with Etsy360.

Integrating Etsy with Your Own Website

While Marketplace offers incredible tools, if your looking to build your own brand, building your own website is one of the best ways to do it. Building your own website might seem like a daunting task, but now its easier than ever to own your own piece of the internet. 

With easy-to-use web builders like WordPress, Shopify and Wix, you can create your own websites in minutes. Using Wix or Shopify, you can get started building your store at no cost, and when you’re ready to launch they offer super affordable pricing plans. 

Once you’ve created your website, all you have to do is select one of the countless templates, and personalize it to your brand. Next, you can implement apps or plugins, like Etsy360, that allow you to add personalized functions to your website. 

When you’re ready to launch, all you have to do is purchase the domain and plan and you’ll be live on the internet! Transitioning from Etsy to your own website, or maintaining both, used to be a huge hassle, but now you don’t have to. 

With Etsy360 it’s easier than ever to integrate you Etsy shop with any of the websites above, along with many more. This allows you to feature your products and automate your inventory so you can own your website without losing the benefits of Etsy!

Getting Started with Marketplace

Etsy is an incredible platform to get your products recognized, and it provides a great opportunity to build a following and get eyes on your products. However, once you know your products sell, you’ll need to expand. 

Previously, selling on multiple platforms required updating your inventory and sales on each platform, but with Etsy360 you can sell your products on a website, or Marketplace, while letting Etsy360 take care of the gruntwork! 

With Etsy360, you can automatically integrate your products, letting you sell on multiple platforms, without the additional effort. Now that you’re armed with the ability to integrate two of the most powerful marketplaces, it’s time to head over to Marketplace to get started!