Integrate Etsy With WordPress in 4 steps
Etsy360 is a simple and powerful WordPress plugin that allows you to display your Etsy shop on your website and drive traffic from around the globe!
3 Reasons Why You Should Connect Etsy With WordPress
- Owning the website. Connecting your shop with WordPress cuts the reliance on a third-party (Etsy) to sell your products and opens the door to new tools.
- Less competition. Selling on Etsy puts your products among many, while owning the website allows you to promote only your products in any way you’d like.
- More customization. By integrating Etsy with WordPress, you’re able to control where your products are placed as well as additional pages and content.
Integrate in 4 easy Steps
Step 1
Download and activate WordPress Plugin
Step 2
Create Listings Shop Page
Step 3
Create Item Details Page
Step 4
Configure your Etsy360 Settings
Increase Sales Through Integration
Selling on Etsy is one of the best ways to kickstart your business and get your products out there. They provide incredible tools that make hosting your store and managing your inventory easier than ever. However, as your brand grows, so will your need for new tools and customization, which is extremely limited on Etsy.
Fortunately, now it’s easier than ever to integrate Esty with WordPress, giving you your own space on the internet. By using the Etsy360 plugin, you can connect Etsy with WordPress, and expand your marketplace to reach the world with your products!
Why use WordPress with Etsy?
In 2021, is powering the internet. A shocking 39.6% of websites on the internet were created with WordPress and for good reason! WordPress provides countless tools for small and large businesses alike, as well as a marketplace to browse plugins for brand-specific tools.
With more than 50,000 free plugins, the opportunity for creativity is significantly higher than that of Etsy. And now these plugins, and many more, are available to any Etsy seller!
Before Etsy360, transitioning a store from Etsy to WordPress was a hassle. It involved leaving your simple and secure marketplace to list and manage your products yourself and becoming familiar with a new marketplace.
Now with no coding knowledge and just four simple steps, you can enter a new world of selling, while continuing to manage your inventory and payments through Etsy!
3 Tips to Increase Sales on Etsy
Etsy itself provides a great marketplace for small businesses and getting new products out there. Though personalization abilities are limited, there are a lot of ways to increase sales through Etsy for free:
- Search engine optimization (SEO)
- Social media
- High-quality images
SEO
Etsy is essentially a search engine for products, so it’s important to treat it as such when naming and describing your products. This means identifying keywords that will rank your products highly, and implementing them into your title and product description. This can be done by analyzing competitors or using keyword research tools.
Social Media
The next way to increase sales through Etsy is to establish a presence on social media. By building an audience on platforms like Instagram, Facebook and Pinterest, you can provide content and promote your products at any time. All you need to get started is consistent content and a few minutes a day!
High-Quality Images
Having quality pictures is one of the best ways to draw and retain attention on your products. Whether it’s used as a product image, posted on social media, or shared with a friend, having attractive product images can make a huge difference in getting conversions!
By implementing these three strategies, you’ll be able to increase your sales and begin building a community around your brand! Once you’re ready to take your store to the next level, and expand your community through a world of new tools, you can use the Etsy360 plugin to integrate WordPress and Etsy!
The Power of Integration
As discussed previously, both Etsy and WordPress have some serious benefits. Both of these tools have been simplifying e-commerce for years, and continue to do so through new innovations.
Etsy takes care of your products and transactions, letting you “set and forget” your inventory. On the other hand, WordPress gives you full control over the look and feel of your website, opening many doors for new business owners.
Now you don’t have to pick between one or the other! Using the Etsy360 plugin, you can have a fully customizable WordPress website, without losing the luxuries of Etsy, giving you the best of both worlds!
This plugin automatically updates your products and inventory, so it eliminates the need to transfer your inventory, saving you valuable time! With these two working as one, the only thing left to do is learn how to drive traffic to your website!
How do I Drive Traffic To My Site?
Arguably the best part about owning your store is the control over your customer’s experience, which brings in new marketing opportunities. Since you own your website and domain, you have full control over the content surrounding your brand and how you organize it!
Once you install the plugin and gain full control over your store, you can experiment with new marketing tactics such as:
- Starting a blog
- Building an email list
- Better ad targetting
Starting A Blog
Adding a blog to your WordPress site can be done in seconds. Most themes come with a blog page but your starting from scratch, you can simply go to the “Pages” tab and select “Add New”. Once you title your page, you can go to settings > reading, where you can designate a “Posts” page. This will automatically publish your posts to the designated page.
You can further edit your blog’s appearance, but now all that’s left to do is to create your first post! Writing niche blogs help you get targeted eyes on your website, and can convert them into customers or email subscribers.
Building an Email List
Using MailChimp, or other similar plugins, you can begin building an email list for your brand. As users scroll through your website or read your blog, you can place a widget or popup promoting your newsletter.
While the returns may be minuscule at first, building an email list pays huge dividends in the future. Even if you only onboard one subscriber per week, that’s 52 more interested buyers you can promote directly to each year! Email lists are super valuable, since they require no hosting except for an email provider, and can be reached again and again!
Better Ad Targeting
Now that you own a full website, you can learn a lot more about your audience and how they’re interacting with your brand using tools like Facebook’s Pixel.
This means you can now find out exactly who’s buying your products, searching your store, reading your posts, or subscribing to your newsletter! The more you know about your target audience, the better your ads will perform, so this is a huge opportunity to take advantage of!
Increasing Brand Loyalty
With a fully branded store, you’re able to take advantage of brand loyalty and repeat purchases. Because customers become familiar with your content, website, and brand, you build recognition for your products.
By taking advantage of blogs, email lists, and targeted ads, you can create funnels and bring your target customer back again and again! Creating a basic funnel is extremely simple, so let’s break it down into three steps. We’ll use Brandon, the owner of a pet supplies company, as an example:
Step 1: Brandon creates a blog post about pet health, referencing his products.
Step 2: He adds a newsletter subscription box to his blog, using a 10% off incentive.
Step 3: He sends new blog posts and products to his newsletter and repeats the process.
Sound simple enough? This process can be repeated in any niche, and is just one of many ways you can increase brand loyalty and repeat purchases by connecting Etsy with WordPress!
Integrate Your Shop Today
Integrating Etsy with WordPress unlocks a world of new opportunities, and now it’s easier than ever. You can find affordable hosting at BlueHost, and installing WordPress can be done in minutes. Once you’ve created your website, you can integrate your Etsy shop in four steps, unlocking the ability to own your website, steal the spotlight, and fully customize your store!
Armed with the knowledge to take your Etsy shop to the world, the final step is to get started. Visit the WordPress Plugin Directory and or visit Etsy360 to install the plugin. Reference the four steps discussed previously, implement our marketing tips, and enjoy the ease of connecting Etsy360 with WordPress!