Etsy is an incredible marketplace for new sellers, and WooCommerce is a powerful plugin that makes selling online easier on any platform. Now, with Etsy 360 you can display your Etsy shop on your WooCommerce store and drive traffic from around the globe!
Less competition. When you’re selling on Etsy, your product pages are filled with recommended products from other sellers. This means your competitor’s products get shown while viewing your products. By integrating with WooCommerce, you can promote only your products and content, removing the competition from your storefront.
More customization. Etsy has a comfortable design; however, the product pages and profiles are basically cut and paste. While it’s easy to use a basic storefront, you lose the branding and originality that brings customers back to your website. By integrating with WooCommerce, you can present your products and brand in any way you’d like, and the customization possibilities are endless!
New marketing opportunities. As your customer base grows, so will your ambitions, and you might be wondering how you can turn your side hustle into a full-time hustle. While you can promote Etsy listings, you miss out on loads of other profitable strategies such as email list building, starting a blog, and search engine optimization. Visit the “Driving Traffic to Your Website” section to learn more!
Download and activate WordPress Plugin
Create Listings Shop Page
Create Item Details Page
Configure your Etsy360 Settings
Selling on Etsy is one of the best ways to kickstart your business and get your products out there. They provide incredible tools that make hosting your store and managing your inventory easier than ever. However, as your brand grows, so will your need for new tools and customization, which is extremely limited on Etsy.
Fortunately, now it’s easier than ever to integrate Esty with WordPress, giving you your own space on the internet. By using the Etsy360 plugin, you can connect Etsy with WordPress, and expand your marketplace to reach the world with your products!
WooCommerce is a plugin that’s built on top of WordPress, and it allows businesses to easily create product and checkout pages. WooCommerce currently powers roughly 30% of all e-commerce websites, and for good reason.
WooCommerce has loads of benefits that’ll save you both time and money:
Once you’ve downloaded WordPress and selected hosting, you can simply visit the plugin directory and find WooCommerce within a few clicks. Once it’s activated, you can immediately start editing and customizing your product, checkout and landing pages.
Another monumental benefit is WooCommerce’s search engine optimization compatibility. This allows you to get your product and landing pages ranked to attract organic traffic. On top of this, you can use tools like YoastSEO to further optimize your landing pages!
Transitioning to WooCommerce opens the door to countless customizations and overall flexibility. This means your storefront can look and feel however you want, and they provide editing tools that make it extremely simple to customize!
Lastly, you own the store. Unlike selling on a third party like Etsy or Amazon, you aren’t relying on another company to sell your products and you aren’t subject to their limitations. This gives you full control over what is presented on your website and peace of mind knowing you’re the only one who has the ability to deactivate your store.
Integrating your Etsy store with WooCommerce provides loads of new opportunities to build your audience, promote your brands, and get recognized worldwide! There are a number of ways to get started in marketing your store, but the three most powerful and affordable methods are:
If used properly, email lists can be the center of recurring traffic, and now it’s easier than ever to collect and automate emails. Using tools like MailChimp or Klaviyo, you can start converting customers, readers or abandoned checkouts into subscribers. Once you’ve built an email list, you can promote posts, products or sales to them at any time!
Another powerful marketing tool is blogging. By starting a relevant blog, you can bring in targetted viewers, who may become subscribers or customers. The key to blogging success is consistency and value, and it could lead to multiple new streams of income as you’re audience grows.
Both WordPress and WooCommerce provide incredible tools to get your website noticed organically. Search engine optimization, or SEO, allows you to target and appear on relevant keywords by including them strategically through your writing. This allows you to slowly build a reputation and gain organic traffic through search.
Whether your trying to get your products noticed or you want to simplify your payment gateways and transactions, Etsy is an incredible marketplace for new sellers looking to get some skin in the game.
Once your shop gains traction, you’re likely going to start looking for the next step. In most cases, that would mean increasing traffic and building better branding. While Etsy alone isn’t quite cut out for this expedition, you can build your WordPress website, download WooCommerce, and do both of those things!
By using WooCommerce, you can take advantage of loads of powerful e-commerce tools. And by integrating it with Etsy360, you no longer have to worry about leaving Etsy to reap the benefits of WooCommerce. And once your store is live, the final step is driving traffic!
Now that you know the value of Etsy and WooCommerce, it’s time to combine them and take your store to the next level! Integrating these tools is now easier than ever, and you can take advantage of both Etsy and WooCommerce using the Etsy360 Plugin!
To get started, head over to WordPress to create your site and purchase hosting from providers like BlueHost and SiteGround. Once you’re website’s live, download the WooCommerce and Etsy360 plugins and enjoy the ease of two powerful tools!